05 · Identity
Typography
Three typefaces with three jobs: chunky, friendly headlines; clean uppercase labels; and calm, readable body text.
Display
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Mont Heavy
Web: Poppins 800
Headlines, promo statements, big numbers ('15% off'), 'Learn More' buttons
Commercial (Fontfabric). Licensed desktop use in print; web needs a webfont license, otherwise use Poppins 800.
Label
POTTERY · TERRARIUMS · PLANT BINGO
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Montserrat
500 · 600 · 700, UPPERCASE
UPPERCASE labels, contact lines, nav, subheads, short taglines
Body
Water when the top 2" of soil is dry. Soggy roots are the #1 houseplant killer.
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Work Sans
400 · 500 · 600
Paragraphs, care instructions, product descriptions, forms
Script
'Thank You', 'Plant one on me', 'Plants with all of the shade'. Use the supplied artwork in assets/illustrations; don't typeset a substitute script.
<link href="https://fonts.googleapis.com/css2?family=Montserrat:wght@400;500;600;700&family=Poppins:wght@700;800&family=Work+Sans:wght@400;500;600&display=swap" rel="stylesheet">| Token | Sample | Size / line | Family |
|---|---|---|---|
display-xl | Get Growin! | 56px / 1.05 | display |
h1 | Get Growin! | 40px / 1.1 | display |
h2 | Get Growin! | 32px / 1.15 | display |
h3 | Get Growin! | 24px / 1.2 | display |
eyebrow | Bright indirect light | 14px / 1.3 | label |
body-lg | Bright indirect light | 18px / 1.55 | body |
body | Bright indirect light | 16px / 1.6 | body |
small | Bright indirect light | 13px / 1.5 | body |
contact | 541 MAIN ST. ISLIP | 13px / 1.4 | label |
button | Bright indirect light | 15px / 1 | display |
price | $24.99 | 24px / 1.2 | display |
Signature headline
Mont Heavy in a Forest outline with a solid Marigold copy offset behind it. Use it on one hero headline per piece, on light backgrounds only.
Plant Lovers
.gs-pop {
font: 800 56px/1.1 'Mont', 'Poppins', sans-serif;
color: #F1F2ED; /* = background color: hollow letters */
-webkit-text-stroke: 2px #1A4338; /* Forest outline */
text-shadow: 4px 4px 0 #F6BE61; /* solid Marigold offset */
}- Separate contact lines with
|: GROWINSHADE.COM | 541 MAIN ST. ISLIP, NY 11751 | 631.623.5707 - Never set long paragraphs in the display face.
- Retired: Inknut Antiqua, Playfair Display, ChunkFive / DIN Condensed / Newake / Swiss 721. Don't start new work in these.