GrowinShade Plant Shop

04 · Identity

Color

Deep greens from the forest floor, Pistachio from new growth, and Marigold for the moments that matter. Click any value to copy it.

Core palette

Forest

Primary brand color. Logo dark, backgrounds, text, buttons

Deep Pine

Darkest green. Moody backgrounds, Black Friday, photo overlays

Pistachio

Logo light on Forest/Pine. ALSO a signature light background with Forest text (2026 ad, e-ink schedule, letterhead, business card)

Marigold

Signature accent and promotions: highlight words, wavy underlines, headline shadows, social icons, deals

Mint

Secondary green. Packaging, badges, soft panels

Neutrals & support

Mint Mist

Light tint background

Paper

Warm off-white background for print and web sections

White
Ink

Neutral headings on white

Stone

Body copy on white

Line

Borders, dividers

Bloom Red

Online store sale prices and SALE badges, plus the Easy Care plant badge. Nothing else.

Proportion

One base color leads, a second supports, and accents stay small. Marigold is the spice, not the meal.
Base 50%
Support 30%
Pistachio/Mint
Marigold

Three bases

Every piece commits to one base. Don't split a layout 50/50 between dark and light.

Get your hands dirty!

Reserve your spot

Dark-ledBanner, awning, promos, loyalty card, Black Friday.

Get your hands dirty!

Reserve your spot

Pistachio-led (2026 house style)Ads, e-ink schedule, letterhead, business cards.

Get your hands dirty!

Reserve your spot

Light-ledWorkshop cards, care cards, how-to guides, signs.

The Marigold rule

Marigold signals “look here, this is good.” Use it once per section.

Loyalty members get 10% OFF

✓ Do: Marigold text and wavy underline on dark
Care Guide
✓ Do: Marigold as fill or shadow behind Forest on light

15% off all pots

✕ Don't: Marigold text on white (1.7:1)

FREE plant! 10% OFF!
NEW workshops! SALE!

✕ Don't: Highlighting everything

Approved pairings

Ratios are calculated live from the palette. AA requires 4.5:1 for body text and 3:1 for large text.
SampleText on backgroundRatioUse
AaWhite on Forest11.03:1 ✓Buttons, headers, footers
AaPistachio on Forest7.95:1 ✓Logo, accent text on dark
AaMarigold on Forest6.54:1 ✓Highlights and deals on dark
AaForest on Pistachio7.95:1 ✓Pistachio-led ads and signage
AaForest on Paper9.80:1 ✓Light-led print and web
AaForest on Marigold6.54:1 ✓Promo panels, Marigold buttons
AaForest on Mint6.21:1 ✓NEW badges, soft panels
AaStone on White5.33:1 ✓Body copy
AaMarigold on White1.69:1 ✕Never as text
AaWhite on Mint1.77:1 ✕Never
  • Specify Forest as #1A4338 and always request a printed proof. Past jobs have printed brighter (around #0B4F42).
  • Early business card files used PANTONE 7477 C, which runs bluer than Forest. Ask your printer for a closer spot match.
  • Retired: #99CC99 and #8CBA8C (old web sage) → use Mint. #C7FA81 (2025 loyalty lime) → use Pistachio or Mint.