06 · Identity
Graphic Elements
The details that make GrowinShade recognizable even without the logo. Use one or two per piece, not all of them.
Botanical line art
Monstera, banana leaf, palm and philodendron, always as outlines and never as filled clip-art.
Care Guide
Corner flourish (light-led)Forest outlines bleeding off a corner at 20–100% opacity. Never behind body text.
Tonal pattern (dark-led)A slightly lighter green on Forest, scattered with squiggles. It reads as texture, not illustration.
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Wavy Marigold ruleA divider under the logo, or an underline beneath the key word or number.
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Outline + offset headlineMont Heavy, Forest outline, Marigold offset. One per piece.
PLANT SHOPNew
PillThe PLANT SHOP lockup, buttons and small tags.
Photo blobsOrganic crops with a thin offset Marigold outline. Usually two overlapping.
This will make your day
15%Curly arrow + noteA hand-drawn loop from a short note to the offer.
SquigglesSmall hand-drawn strokes scattered with the leaf pattern.
- Stones
To drain excess water - Charcoal
To prevent mold
Numbered stepsForest circles with white numerals, for how-to guides.
Pot iconThe loyalty stamp glyph: 10 stamps, 10% off at 4, free gift at 10.
Storefront illustration541 Main St. in line art for shop-local, thank-you and packaging pieces.
Mascots
Retro rubber-hose characters (a walking pot, a grumpy monstera) with sparkles. They're for merch and social only, in black or Forest line art.
- Lines on merch: Plant care is self care · Talk plants to me · Let's grow together · Don't forget to water your plants
- Never put mascots on care cards, signage or ads; they keep their place on merch and social.
- Keep them one color: black on light garments, Pistachio or white on dark.
