07 · Identity
Plant Badges
Little stickers that tell a plant's story at a glance: how much light it wants, how easy it is, and what makes it special.
Anatomy
Circular plant-trait badges: curved serif lettering top and bottom (mirrored), thin arc brackets, and a line icon in the center. Easy Care is a heart-shaped sticker.
- Circle in a badge color
Each badge owns its background, so the set reads at a glance. - Curved serif lettering
The name runs over the top and repeats, mirrored, along the bottom. It's artwork, not a brand font. - Arc brackets
Thin lines on the left and right frame the icon. - Center line icon
Simple, single-weight line art.
Light
Every plant gets exactly one.
Care
How much attention it needs.
Highlights
Reasons to fall in love.
In use
Badges sit beside the plant on care cards, on product photos in the online store, on shelf tags, and in social posts.
Rules
- Use at most 3 badges per plant: one light badge plus up to two others
- Only claim what is true for that plant (Pet Friendly must be verified non-toxic)
- Minimum size 0.75 in. in print, 64px on screen
- Never recolor, re-letter, or crop a badge
Easy Care uses red. It's the one approved exception to the Bloom Red rule, so beginners can spot the friendliest plants from across the shop.
“Hello! I am a ___” care card
A 6 × 4 in tick-box card for every plant that leaves the shop. Write in the plant's name, tick one I LOVE light badge and any I AM badges that fit, then add watering, feeding and notes.
- Tick exactly one I LOVE light badge.
- Tick only the I AM badges that are true. Check Pet Friendly against the ASPCA list.
- Write in Forest or black ink. Use the Care notes lines for repotting dates or tips.
