03 · Identity

Logo

The GROWINSHADE wordmark with a line-art branch rising from SHADE, over PLANT SHOP. It's our most valuable asset, so use the supplied files every time and never redraw it.

Primary logo

Pistachio #D7E19B on Forest #1A4338. This is the default wherever we have the choice.

Color versions

Four versions, each with a job. Pick the one that matches the background.

Pistachio · PrimaryForest or Deep Pine backgrounds: website, awning, signage, social avatars.

SVG PNG

Forest · Light backgroundsWhite, Paper, Mint Mist, Pistachio, Mint or Marigold: packaging, print, handouts.

SVG PNG

White · PhotographyDark photos with an overlay, or Forest where you need maximum contrast.

SVG PNG

Black · One-color printStamps, receipts and newspaper ads only.

SVG PNG

Lockups

Stacked (default)Wordmark and branch over PLANT SHOP.

PillPLANT SHOP in a rounded pill: a white pill on dark, a Forest pill on light. Use it on packaging, care cards and social posts.

Wordmark onlyGROWINSHADE plus the branch for wide, short spaces: lightbox, awning edge, web header.

Clear space & minimum size

PPPP

Clear space

Keep space equal to the height of the “P” in PLANT SHOP on every side. Nothing (text, edges, other logos) goes inside it.

Minimum size

120px wide on screen, 1 inch in print. Below that, use the wordmark-only lockup or the storefront illustration.

Misuse

✕ Don't: Stretch or squash

✕ Don't: Recolor outside the four versions

✕ Don't: Add shadows or effects

✕ Don't: Rotate

✕ Don't: Pistachio on white

✕ Don't: Busy photo, no panel

✓ Do: Dark overlay behind the logo on photos

✓ Do: Forest version on light backgrounds