10 · In Practice
Applications
The rules applied to real GrowinShade pieces. Start from the closest example when you design something new.
- Uses one base: dark-led, Pistachio-led or light-led
- Colors from the palette, with no ✕ pairings
- Marigold once per section, never as text on light
- Only Mont/Poppins, Montserrat and Work Sans
- One or two signature devices, not five
- Correct logo version, unaltered
- Address: 541 Main St. · 631.623.5707
- Passes the voice check and proofreading list
Pistachio-led
- Logo in a Forest half-circle tab at the top
- Mission paragraph in Work Sans, Forest
- Two photo blobs with Marigold outlines, QR + Learn More
- Forest diagonal band into an Islip map with the 541 pin
- “PLANT LOVERS” pop headline + curly arrow to 15% off
Dark-led
- Pine or Forest background with a tonal leaf pattern and squiggles
- Pill lockup logo at top center
- Headline in Mont Heavy, White
- Offer with ONE Marigold word + wavy underline
Light-led
- Paper background, monstera line-art corner
- Outline + offset headline
- UPPERCASE Montserrat list of workshops
- QR + Learn More, contact line at the bottom
Light-led
- White with Forest top and bottom rules
- “Care Guide” pop headline + plant name in Mont
- Lighting: / Watering: bold labels
- Pill logo + URL
Light-led
- Big Marigold pop word (CLOSED)
- Forest Mont subline
- Always plug something next: workshops, QR, socials
Pistachio-led
- Vertical SCHEDULE in heavy type
- “THIS MONTH” header
- Contact footer (update to 541!)
Dark-led
- Front: Forest + Pistachio logo + contact
- Back: 10 pot stamps, 10% OFF at 4, FREE GIFT at 10
- Reprint the back on Pistachio or Mint (retire the lime)
Light-led
- White with the Forest logo
- “Thank You” script art
- Storefront illustration + URL pill
- Tissue: repeat of storefront, script and monstera
Dark-led
- Forest awning with the Pistachio logo
- “541” in Pistachio Montserrat
- Monstera window graphics on stone-tile facade
Dark-led
- Forest with tonal leaves
- White logo, Marigold wavy rule
- URL | social handle with Marigold icons
Reprint queue
Still shows the old 566 Main St. address (the print ad also shows outdated hours). Update these before the next print run.
Workshop cards (event-cards_V2/V3)Print ad (GrowinShade.ai)Terrarium guideTable bannerE-ink schedule screenPlant Bingo letterheadClosed for the Holiday sign