GrowinShade Plant Shop

08 · Identity

Photography

Real plants, real shelves, real hands in soil. We shoot in the same bright, indirect light our plants love.

Principles

Real

Our plants, our shop, our workshops. No stock jungles, no fake plants.

Natural light

Bright, indirect window light. Warm side-light and soft shadows are welcome.

In use

Show products doing their job: a hoya climbing a trellis, a terrarium on a shelf.

Product

Trellises and accessories are shown in use, on sunny sills or warm wood next to cream ceramics and rattan, with a shallow depth of field.
Copper and acrylic trellis beside a potted plant
Trellis lineOur own design, photographed in a real home setting.
Hoya trained on a trellis
Close and warmLeaf texture, variegation, natural shadows.

Workshops

People, hands and mess are what make workshop photos work. Hold the finished piece up to camera against a busy, blurred table.
Hand holding a painted terracotta pot at a workshop
Hero shotFinished piece in hand, blurred background.
2026 ad using workshop photos in blobs
In layoutCropped into blobs with a Marigold outline.

Text on photos

Black Friday
✓ Do: Forest/Pine overlay at 60–80%
Black Friday
✕ Don't: Text straight on a busy photo

Avoid

  • Heavy filters, HDR, or dark, moody grading that fights the Forest green.
  • Cluttered backgrounds behind product shots.
  • Other shops' graphics or infographics, even for inspiration posts. Make our own.